The Jidvei company has started a new promotional campaign for its premium wines, carried by Spotlight advertising agency.

The campaign comprises original advertising for a new packing image, suitable with the positioning of wines as high quality ones, with denomination of controlled source (DOCC) and levels of quality.

Meanwhile the company has changed the name of the wines from “Premiat by Jidvei” in “Jidvei”. Their new visual identity shows elegance, personality, sobriety and simplicity.
 

The new label’s visual communication, personalized graphics, organized information and composition expresses the continuity of Jidvei wine’s quality and personality.

The new premium wines have already appeared on the market, being recognized and enjoyed by customers within the framework of The International Festival of Vine and Wine Bachus 2000 (Focsani, October the 22th - 28th) and the Expodrink Beverage Market (Romexpo, Bucharest, November the 8th - 11th) Jidvei.